Master Influence. Build Culture. Close with Confidence.

Experience Influence Coach AI — the people-first sales and leadership coach built for automotive professionals.
Train real-world sales and management scenarios. Learn psychology-based influence that drives results. Live, coaching, role play modes and more...

Meet The Creator

I’m Marty Vass, automotive executive and author of Psychology of the Sale.My mission is simple: to change lives and to change the car business, one person at a time.Influence Coach AI was built to scale that mission giving every salesperson, F&I manager, and leader a coach who helps them sell and lead through people-first psychology.When people grow, performance follows.Built by real operators. Backed by real psychology.

How It Works

1️⃣ Choose Your Path
Pick your focus — Sales, F&I, Service or Leadership.2️⃣ Train in Real Scenarios
Role-play real-world conversations with Influence Coach AI. Practice objection handling, closing, and coaching moments that actually happen in the store.3️⃣ Get Graded and Receive Feedback That Sticks
Learn what to say and why it works. Build real influence, not scripts.

BDC Mode

Every call is a first impression. First impressions build the bridge to every deal that follows.BDC Mode puts your team in real inbound and outbound conversations. It helps them practice lead handling and phone objections through live role-play that builds confidence and skill.When your people sound confident, your guests feel it. And confidence creates appointments that actually show.

Sales Mode

Great salespeople build belief.Sales Mode lets your team practice real-world scenarios. From objections and lead replies to closes and follow-ups. It’s where they sharpen skills, and trust one conversation at a time.When salespeople learn to influence with purpose, customers stop feeling sold and start feeling understood.

Service Mode

The service drive is where trust is built. Every conversation with a guest is a chance to create loyalty that lasts.Service Mode puts advisors in real customer moments. They practice advisor objections, MPI upsells, and service-to-sales transitions that feel natural.Great service isn’t only about selling more work. It’s about helping people feel taken care of every time they visit.

Leadership Mode

Leadership isn’t about having all the answers. It’s about creating space for people to find theirs.Leadership Mode helps managers and executives strengthen culture through better conversations. From one-on-ones and goal setting to culture resets and tough talks, it’s built to help leaders coach, not just correct.Because when communication improves, culture follows. And when culture grows, performance takes care of itself.

Choose Your PathStart free. Grow your influence. Lead with confidence.

Join the Free Beta 1.3
Experience Influence Coach AI — the people-first sales and leadership coach built for automotive professionals.For a limited time, Beta 1.3 includes full access to all training modes.
Learn psychology-based influence that drives real results.

Premium Plan

Free For a Limited Time

Try Beta 1.3

(includes full access to all modes)

  • BDC Mode

  • Sales Mode

  • Service Mode

  • Coaching

  • Objection Gym

  • Role Play

  • Grading & Feedback

  • Improvement Suggestions

Get early access to Influence Coach AI and shape the future of automotive leadership training.

Join the Free Beta Today

Train real-world sales and management scenarios.
Build people-first influence.For a limited time, access is free during the Beta period,
all premium features unlocked.

Built by real operators. Backed by real psychology.Because when people grow, performance follows.

Built by Influence Coach AI — part of the Driven by People ecosystem.
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